How Sesame Street Became the Most Popular Children Show of All Time
The emergence of Sesame Street changed the landscape of children’s television program forever. It brilliantly brought forth education in a fun and entertaining way. Sesame Street debuted in the 1960′s, during a time where quality children’s program was lacking. The use of television as an educational tool was a new and unpopular concept back then. Today however, children’s educational shows are a common sight in television. It can be said that Sesame Street pioneered a generation of fun and informative children’s television programs. A look into the history of Sesame Street depicts the rise and transformation of this show into a historical landmark.
The show premiered on November 10, 1969 and featured Jim Henson’s Muppets as main characters. Produced by a non-profit organization known as Sesame Workshop (previously known as Children’s Television Workshop, CTW), the show was made possible thanks to Joan Cooney (a documentary producer), Lloyd Morrissett (an executive in Carnegie Institute) and Lewis Freedman who decided that television could make a better impact on children through informative programs. Jim Henson was also given credit because his involvement added a unique sense of fun to the show.
Sesame Street recorded a first in history by becoming the first children’s television program to include a learning curriculum. Prior to Sesame Street, there was limited knowledge regarding incorporation of research in television production. The show was a hit from the start, and displayed strong intercultural and life values understood by children. The history of Sesame Street showed that the popularity of the show continued to soar in the 1970′s and was even broadcasted in other countries. This marked the globalization of a children’s television program. In the 1980′s, the deregulation of advertisement fuelled greater profit generation for CTW, as more children advertisements were aired during the show.
The history of Sesame Street holds a dear story to the creation and rise of a humble children’s show. A clever combination of animation, puppets, and live actors enables the stimulation of young children’s minds. It is undoubtedly one of the best children’s television shows and still relevant today, four decades after its inception.
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